Deasy Penner Podley has announced its strategic partnership with the real estate industry disrupter Side. To fully leverage Side’s technology, business strategy, training, and marketing, as well as brokerage infrastructural support, Deasy Penner Podley will evolve its brand, embracing the new moniker DPP.

“We are doubling down on being independent,” said George Penner, CEO of DPP. “There is an advantage of continuing to have local ownership and a community-based real estate agency while incorporating Side’s incredible reach, proprietary technology, and innovative approach to moving real estate forward.”

DPP was recently named the Most Innovative Brokerage firm by Leading Real Estate Companies of the World® for its invention of plumBid and for its collaborative model that sets it apart from traditional brokerages. DPP’s specialized approach to architectural, historic, and luxury properties, including its “home as art” ethos and curated marketing efforts, will be a continued focus for the firm.

Guy Gal, co-founder and CEO of Side, said: “We are thrilled to be a partner to a legendary company like DPP and look forward to helping them provide their already extraordinary services to more people throughout the community.”

Chairman of DPP, Mike Deasy, said this of the brand name evolution: “We are taking our names off the door to elevate the names of our agents, who are the true authority in their business. We are a family and have always worked from the bottom up; everyone can have great ideas and add value. Collaboration comes from every corner, and we are ingrained within our local communities, supporting over 150 community organizations and philanthropic efforts.”

“Side’s breadth of resources will have impactful results for DPP and its clients,” said Penner. “We want to create opportunity, and this partnership provides our team with world-class engineers and brainpower to take their business to the next level. Side knows productivity best, and we can equip our existing and future agents with this advantage.”

To read the full article visit their website here.

About DPP

Founded in 2005 by Mike Deasy and George Penner, Deasy Penner Podley (DPP) is one of the largest independently owned brokerages in Southern California, with offices throughout the greater Los Angeles market and $1.5 billion+ in annual sales. With over 300 agents, DPP has represented thousands of clients and billions of dollars in real estate transactions. The firm is internationally recognized for its creative vision, dynamic business model, and unparalleled client service. For more information, please visit: https://www.dppre.com

About Side

Side propels high-performing agents, teams, and independent brokerages to the next level by empowering them with proprietary technology, business strategy, and unparalleled marketing platforms. Through its unique approach, Side enables its partners to be more productive, grow their business, and focus on serving their clients. With a current market valuation at $2.5 billion, San Francisco-based Side is revolutionizing real estate from the agent up. For more information, please visit: http://www.sideinc.com

Joined by Julie Del Santo (Owner of Dudum Real Estate Group), Larry Kendall (Founder of The Group Inc.), Steve Murray (President, REAL Treads, CO) and moderated by Paul Boomsma (President, CEO Leading Real Estate Companies of the World)

Following a year of pandemic lockdown, Los Angeles has emerged as one of the hottest and most complex national housing markets. Deasy Penner Podley continues to hold a leadership position in our community. DPP sees the real-time needs of our buyers and sellers and provides pinpoint solutions. Our partnership with Leading Real Estate Companies of the World (LeadingRE) and the network’s 550 top-rated independent agencies worldwide gives DPP a platform to exchange knowledge and build best practices. At this year’s LeadingRE REimagine conference, George Penner, CEO of Deasy Penner Podley, proudly participated in a closing ceremony panel discussion – Opportunities Ahead! – to help articulate new opportunities and inspire LeadingRE members around the world.

George Penner is the Chief Executive Officer of deasy penner podley—responsible for both the day-to-day operations and the long-term strategic vision of the firm. With more than 300 agents and support staff of 30, $1 billion+ in annual sales, Penner and his team are clearly making their mark in Pasadena and the surrounding L.A. area.

Penner is also the founder of Penner Design Group, a Pasadena-based real estate development and restoration practice focusing on architecturally notable properties. To date, Penner has developed more 130,000 square feet residential real estate for resale.

To read the full article visit their website here.

Photography © Carothers Photo

By Jennifer Baum Lagdameo

Built in 1959 by the award-winning firm Buff, Straub & Hensman—the creators of more than 300 houses throughout Southern California in their heyday—the Thompson Moseley House in San Marino, California, is a stellar example of midcentury post-and-beam architecture. In 2009, the home was thoughtfully restored by Space International, who stayed true to the architects’ original intent.

Now on the market for a cool $4,000,000, the three-bed, three-bath residence offers open-plan living with a chef’s kitchen and wet bar, a glass-enclosed bedroom suite, a pool and guesthouse—and a very on-trend hideaway “cloffice.”

To read the full article visit their website here.

By Joey Reams and Brian Day

In a gesture of gratitude for their “tireless” work, a Pasadena businessman spent his Christmas morning dropping off breakfast for more than three-dozen staff members at a Pasadena nursing home.

George Penner, CEO of the deasy penner podley real estate firm, enlisted the help of five fellow volunteers to brighten the holiday for health care workers at Regency Park Oak Knoll Assisted Living and Memory Care, where his mother lives.

“We know how tirelessly those health care providers are working to keep people safe and healthy, and deasy penner podley is happy to contribute,” Penner said.

“Regency Park Oak Knoll is a fantastic memory care facility,  about three blocks from our Los Robles office,” Penner said. “They specialize in assisted living with adults that have memory care issues, Alzheimer’s dementia, et cetera.”

To read the full article visit their website here.

By Claudine Zap

Pierce Brosnan and his wife, Keely Brosnan, have listed their luxe Malibu property for an eye-popping $100 million.

The property offers 117 feet of beachfront, and the custom-built abode is inspired by Southeast Asian style.

Since they built the home, it’s the first time the resortlike retreat, dubbed “Orchid House,” has come up for sale. Can the couple manage to score a nine-digit payday?

Is the price right?

So is the $100 million price tag on solid ground? We asked some agents for their take. Turns out, $100 million isn’t quite as eye-popping of a price as it used to be.

George Penner, CEO of Deasy Penner Podley, notes: “$100 million is certainly a significant number. But [a home on] over an acre on Broad Beach—with unique architecture—doesn’t hit the market every day.”

To read the full article visit their website here.

By Claudine Zap

Located on the western edge of San Fernando Valley in Los Angeles County, near Calabasas, this tony town is known for being scaled-down, secure, and a magnet for celebrities.

Kim Kardashian West and Kanye West, the rapper Drake, Miley Cyrus, the Weeknd, and actors Will Smith and Jada Pinkett-Smith own homes here.

“What makes Hidden Hills attractive for so many celebrities is the fact that it is a small, gated community with only 2,000 residents,” says George Penner, CEO of Deasy Penner Podley.

The town is small, but punches way above its weight when it comes to home values. With just 35 homes for sale, which range in price from $1.8 million to $27.5 million, the median list price for a home in Hidden Hills is a jaw-dropping $6.4 million.

To read the full article visit their website here.

By Brian Day & David Cross

Home sales in Pasadena are showing strong signs of recovering from the pandemic month-over-month, although a shortage of inventory appears to be the limiting factor slowing further progress, experts said.

Local home sales in June were up 66% over what shaped up to be a miserable May for the residential real estate market (108 transactions versus 65), according to data compiled by Trendgraphix.

While the figure represents a 21% decrease from the 137 homes sold in Pasadena in June of 2019, May’s sales had seen a 48% decline over the previous year’s transactions, the data shows.

Real estate experts pointed out that sales reporting figures often lag behind by a month or more, as homes generally spend 30 days or more in escrow before sales become final.

Adam Bray-Ali, a realtor with Coldwell Banker in Pasadena and a member of the Pasadena-Foothills Association of Realtors, said he first noticed the pace picking up in the latter part of May.

“And sales have risen again in June. So our June statistics were very, very strong, and July is looking strong as well,” he said.

At the state level, the California Association of Realtors echoed the sentiment, stating in a July 22 report, “Things continue to slowly improve, but it is clear that a full recovery is still a long way off.”

To read the full article visit their website here.

(more…)

On the morning of September 9th, Deasy Penner Podley partners and staff members traveled from all across the city of Los Angeles to gather at Union Station for an exciting fall kick-off meeting. The venue of Union Station was carefully selected for its historical as well as symbolic significance, as described by chairman Mike Deasy in his opening speech. Union Station is an icon of Los Angeles architecture; combining Art Deco, Mission Revival, and Streamline Moderne styles. The historic station is also a symbol of community and togetherness. As the largest railroad passenger terminal in the Western United States, Union Station brings together travelers from many different communities. This idea of strength through community was a major focus point for Chairman Mike Deasy and CEO George Penner as they discussed both the current and future goals for Deasy Penner Podley as a company. Other topics of discussion included new tools and strategies to drum up business as well as an update on the auctioning platform plumBid. And of course, in keeping with DPP’s efforts to be an eco-conscious company, partners and staff from Santa Monica to Glendora were encouraged to ride the metro to and from the event.

It’s together, stronger and together, forward for Deasy Penner Podley!

(more…)

REimagine! is packed with immersive experiences, TED talk style presentations, meetups with like-minded REALTORS® that will shake up how you interact, learn, and play.

On Day 2, George Penner and Mike Deasy will discuss “What to Expect When Going Solo.” Have you been dreaming about starting your own independent brokerage? Here’s what you need to know before turning that dream into reality — because going indie comes with some unique benefits and challenges.

REimagine! DAY 2 – Thursday, September 26th, 2019

What to Expect When Going Solo
Speakers: George Penner and Mike Deasy, Owners of Deasy Penner Podley
10:50am – 11:20am
Room 502 B
Los Angeles Convention Center

C.A.R. Members, get free access to sessions, the hall, and new experiences. For more information, visit reimagineshow.org.

We use cookies and tracking technology in connection with your activities on our website. By viewing and using our website, you consent to our use of cookies and tracking technology in accordance with our Privacy Policy.